Bastien Blain

Assistant Professor · Sorbonne Economics Centre

I am Assistant Professor at the Sorbonne Economics Centre at Panthéon-Sorbonne University, and Honorary Assistant Professor at University College London.

My research focuses on well-being, reinforcement learning and intrinsic rewards, using computational modelling, smartphone apps and artificial intelligence, at the intersection of neuroeconomics and computational psychiatry. I co-developed the smartphone app thehappinessproject.app.

Now
Assistant Professor
Sorbonne Economics Centre, Panthéon-Sorbonne · Honorary Assistant Professor, UCL
Postdoc
Research Associate · UCL
Affective Brain Lab (Tali Sharot) and Rutledge Lab (Robb Rutledge) — intrinsic rewards and mood dynamics.
PhD
PhD in Economics · Paris 1 Panthéon-Sorbonne
Supervised by Mathias Pessiglione and Guillaume Hollard — cognitive fatigue and economic decision-making.

Research & publications

Each topic is described below its title; click a paper's Abstract button for the full summary.

Intrinsic rewards

From child play to scientific discovery, many activities humans engage in are rewarding in and of themselves. What makes such activities intrinsically rewarding? We propose the answer is an increased sense of self-efficacy: an intrinsically rewarding activity strengthens a person's belief that they can execute the actions required to deal with prospective situations. Processes that increase self-efficacy — exercising agency and learning — activate the neural reward system, which is experienced as pleasure and reinforces the activity. My current work aims to demonstrate this proposal.

Ongoing / under review

  • 2026
    PsyArXiv

    Controllable progress as an intrinsic value signal in cognitive control

    Machado Sanchez, S., de Gardelle, V.*, Blain, B.*

    Shows that people keep exerting effort and find progress rewarding mainly when they feel they caused it — controllability gates the motivational value of improvement.

    Why do people persist in demanding activities even when immediate rewards are modest? We propose that the answer lies in the interaction between progress (improvement in performance) and controllability (how much one's efforts and actions shape events): controllability amplifies the intrinsic value of progress by letting individuals attribute improvement to their own effort. Across two experiments (a pilot and a preregistered replication), progress increased task enjoyment, led to more effort, and drove task preferences exclusively when controllability was high. Controllability therefore gates the motivational value of progress, providing a computational principle for why people remain engaged in challenging activities.

  • 2026
    Research Square

    Risk escalation is amplified by stakes, not by a sense of control

    Haj-Ali, H., Glickman, M., Blain, B., Sharot, T.

    Shows that merely repeating risky financial choices gradually increases risk-taking, and that higher stakes — not a sense of control — drive how fast this escalation happens.

    People are often faced with the same risky choices repeatedly. Isolating the effect of mere repetition from outcome learning, across three experiments participants made repeated financial wagers on positive-expected-value lotteries. Initially they wagered far below the risk-neutral optimum, but with repetition risk-taking gradually escalated. Higher stakes and agency both boosted risk-taking, yet only stakes shaped the trajectory of escalation, with steeper escalation emerging exclusively at higher reward potential.

Published

  • 2023
    Nature Mental Health

    Sensitivity to intrinsic rewards is domain general and related to mental health

    Blain, B., Pinhorn, I., Sharot, T.

    Demonstrates that how strongly people value intrinsic rewards (curiosity, competence, social contact) is a single general trait that is linked to mental health.

    Humans frequently engage in intrinsically rewarding activities (for example, consuming art, reading). We show that sensitivity to intrinsic rewards is domain general and associated with mental health. Participants online (N = 483) were presented with visual, cognitive and social intrinsic rewards as well as monetary rewards and neutral stimuli; all rewards were liked, wanted and reinforcing. Factor analysis revealed that ~40% of response variance was explained by a general sensitivity to all rewards, and affective aspects of mental health were associated with sensitivity to intrinsic, but not monetary, rewards.

  • 2021
    J. Neurosci.

    A neurocomputational model for intrinsic reward

    Chew, B.*, Blain, B.*, Dolan, R. J., Rutledge, R. B.

    Introduces a computational 'hedonometer' showing that intrinsic rewards from skilled performance shape momentary happiness and engage the brain's valuation system (vmPFC).

    We introduce a computational tool that measures the affective value of experiences, validated with fMRI while subjects performed a reinforcement learning task with periodic ratings of subjective affective state. Learning performance determined payment (extrinsic reward), while a skilled-performance component (intrinsic reward) did not. Both influenced affective dynamics, and individuals for whom intrinsic rewards mattered more had greater ventromedial prefrontal activity for intrinsic than extrinsic rewards — a 'computational hedonometer' indexing the subjective value of intrinsic relative to extrinsic rewards.

  • 2021
    Curr. Opin. Behav. Sci.

    Potential mechanism of intrinsic rewards

    Blain, B., Sharot, T.

    Proposes that activities feel intrinsically rewarding because they raise our sense of self-efficacy, giving a single mechanism behind curiosity, play, art and mastery.

    From child play to scientific discovery, many activities are rewarding in and of themselves. We propose the answer is an increased sense of self-efficacy: an intrinsically rewarding activity strengthens a person's belief that they can execute the actions required to deal with prospective situations. This can explain the rewarding nature of activities from crosswords to helping others, art and sport; processes that increase self-efficacy, such as executing agency and learning, activate the neural reward system.

  • 2020
    eLife

    Momentary subjective well-being depends on learning and not reward

    Blain, B., Rutledge, R.

    Demonstrates that moment-to-moment happiness tracks how much we learn about our environment rather than the rewards we actually receive.

    Momentary happiness is associated with reward prediction error. We tested subjects in a reinforcement learning task in which reward size and probability were uncorrelated, dissociating reward from learning. Happiness was sensitive to learning-relevant variables (probability prediction error) but not to learning-irrelevant ones (reward prediction error); depressive symptoms reduced happiness more in volatile than stable environments. How we learn about our world may be more important for how we feel than the rewards we actually receive.

Well-being, mood & decision-making

Moment-to-moment happiness is determined to a large degree by recent reward prediction errors. Because prediction errors are central to learning, the link between happiness and prediction errors may actually be explained by learning, not reward. I have shown that how we learn about our world can be more important for how we feel than the rewards we actually receive, and that uncertain environments may be especially unpleasant for depressed individuals — yet still hold potential for learning, growth and happiness.

Ongoing / under review

  • 2024
    Under review

    Opposed mood dynamics of depression and anxiety are related to reward prediction error

    Xu, P., Wang, Z., Wang, T., Nan, T., Xu, J., Aleman, A., Luo, Y., Blain, B., Liu, Y.

    Shows that depression and anxiety are linked to opposite ways in which mood reacts to reward prediction errors.

    Using computational models of mood, we find that depression and anxiety are associated with opposite relationships between momentary mood and reward prediction errors.

  • 2024
    Under review

    A computational model for the impact of altruism on happiness depending on social preference

    Wang, Z., Shimura, Y., Vaghi, M., Rutledge*, R., Blain, B.*

    Shows that giving boosts happiness only when it matches a person's own social preferences, and that several small donations increase happiness more than one large gift.

    Helping others is widely believed to be a route to happiness, but the relevance of individual social preferences remains unclear. Across two experiments (total N = 235), greater generosity was not associated with greater happiness; however, the outcomes of altruistic actions had a greater hedonic impact in more generous individuals. Computational modelling showed happiness was predicted by prediction errors weighted toward actions aligned with a person's social preferences, and outcome size did not matter — a prediction confirmed in a third experiment (N = 198): three separate small donations increased happiness more than one equivalent gift.

Published

  • 2025
    eLife

    Mood computational mechanisms underlying increased risk behavior in adolescent suicidal patients

    Wang, Z., Nan, T., Wang, T., Liu, Y., Lu, F., Yu, Y., Cai, X., He, Z., Luo, Y., Blain, B.

    Identifies computational mood and decision markers that distinguish adolescent patients with suicidal behaviour and predict symptom severity.

    Among 83 adolescent inpatients with affective disorders (58 with suicidal thoughts and behaviours, S+; 25 without, S−) and 118 healthy controls, S+ showed greater risk-taking. Computational modelling attributed this to an elevated approach parameter, while mood-model analyses revealed reduced sensitivity to certain rewards in S+. These signatures predicted suicidal symptom severity and generalized to an independent sample (n = 747).

  • 2025
    J. Risk & Uncertainty

    Adapting temporal preference to scarcity: a role for emotion?

    Blain, B., Globig, L., Sharot, T.

    Demonstrates, using a real income shock, that scarcity makes people prefer immediate rewards independently of their emotional state.

    Taking advantage of one of the largest global 'income shocks' in history, we tested 1,145 individuals as the market crashed in March 2020 and retested 200 as it recovered in June 2020. Income shock was strongly related to an increase in delay discounting in both cross-sectional and longitudinal data, and this relationship was independent of the negative impact on affect — suggesting people adapt discounting directly to environmental constraints, without input from the affective system.

  • 2024
    Scientific Reports

    “How” web searches change under stress

    Kelly, C., Blain, B., Sharot, T.

    Shows that stress changes the questions people ask online — increasing action-oriented 'How' searches — so search patterns can track population stress levels.

    In response to stressful public and private events, the high-level features of information people seek online change. People selectively ask 'How' questions when they want information to guide action; 'How' searches on Google increased during the pandemic and their proportion predicted weekly self-reported stress of ~17K individuals, an effect reproduced by experimentally manipulating stress.

  • 2022
    J. Risk & Uncertainty

    Perceptions of personal and public risk: dissociable effects on behavior and well-being

    Globig, L., Blain, B., Sharot, T.

    Shows that personal risk perception mainly affects happiness, whereas public risk perception mainly drives protective behaviour.

    Surveying a large representative sample of Americans during the COVID-19 pandemic at two times (N1 = 1145, N2 = 683), people perceived their own risk as relatively low while estimating risk to others as high. Perceived personal but not public risk was associated with happiness, while both predicted anxiety; protective behaviours were predicted by estimated risk to the population, not to oneself, suggesting people acted mainly for the benefit of others.

  • 2022
    PLOS Comput. Biol.

    Observing others give & take: a computational account of bystanders' feelings and actions

    Blain, B.*, Marks, J.*, Czech, P., Sharot, T.

    Provides a computational account of how merely watching others act selfishly or unfairly shapes bystanders' emotions and their willingness to punish.

    A person's well-being is influenced not only by interactions they experience but also by those they observe. We develop computational models relating others' (un)selfish acts to observers' emotional reactions and non-costly punishment decisions; these predict reactions in out-of-sample participants and highlight two social values — 'selfishness aversion' and 'inequality aversion' — with even small violations from equality having a disproportionately large impact.

  • 2021
    J. Neurosci.

    A neurocomputational model for intrinsic reward

    Chew, B.*, Blain, B.*, Dolan, R. J., Rutledge, R. B.

    Introduces a computational 'hedonometer' showing that intrinsic rewards from skilled performance shape momentary happiness and engage the brain's valuation system (vmPFC).

    We introduce a computational tool that measures the affective value of experiences, validated with fMRI while subjects performed a reinforcement learning task with periodic ratings of subjective affective state. Learning performance determined payment (extrinsic reward), while a skilled-performance component (intrinsic reward) did not. Both influenced affective dynamics, and individuals for whom intrinsic rewards mattered more had greater ventromedial prefrontal activity for intrinsic than extrinsic rewards — a 'computational hedonometer' indexing the subjective value of intrinsic relative to extrinsic rewards.

  • 2020
    eLife

    Momentary subjective well-being depends on learning and not reward

    Blain, B., Rutledge, R.

    Demonstrates that moment-to-moment happiness tracks how much we learn about our environment rather than the rewards we actually receive.

    Momentary happiness is associated with reward prediction error. We tested subjects in a reinforcement learning task in which reward size and probability were uncorrelated, dissociating reward from learning. Happiness was sensitive to learning-relevant variables (probability prediction error) but not to learning-irrelevant ones (reward prediction error); depressive symptoms reduced happiness more in volatile than stable environments. How we learn about our world may be more important for how we feel than the rewards we actually receive.

Cognitive fatigue

Cognitive fatigue is hard to measure because accuracy depends on training and motivation. Using intertemporal choices (e.g., €10 now or €50 in a year), I show that hard cognitive work increases choice impulsivity — more than easy tasks, video games or reading — alongside a decrease in lateral prefrontal cortex activity. This matters because fatigue quietly biases everyday economic and health decisions.

Published

  • 2025
    Trends Cogn. Sci.

    Origins and consequences of cognitive fatigue

    Pessiglione, M., Blain, B., Wiehler, A., Naik, S.

    Argues that cognitive fatigue is best measured not by self-report but by a shift toward low-effort, immediate-reward choices, and links it to brain metabolism via the MetaMotiF model.

    A review of the origins and consequences of cognitive fatigue. We argue that fatigue is poorly captured by introspection, self-report or performance decline, and that a preference for low-cost options in economic choice is a more reliable marker. We propose the MetaMotiF model, in which cognitive fatigue emerges from metabolic alterations in cognitive-control brain regions following their excessive mobilization, and in turn biases motivation.

  • 2019
    Current Biology

    Physical overtraining and decision-making: evidence for cognitive control depletion

    Blain, B., Schmit, C., Le Meur, Y., Hausswirth, C., Pessiglione, M.

    Shows that endurance overtraining, like prolonged mental work, makes economic choices more impulsive and lowers lateral-prefrontal activity — evidence for a shared cognitive-control fatigue.

    We induced a mild form of overtraining in endurance athletes and compared them to normally trained athletes during fMRI. Training overload enhanced impulsivity in economic choice — a bias favouring immediate over delayed rewards — and diminished lateral prefrontal activation during choice, providing causal evidence for a functional link between physical exercise and cognitive control.

  • 2016
    PNAS

    Neural mechanisms underlying the impact of daylong cognitive work on economic decisions

    Blain, B., Hollard, G., Pessiglione, M.

    Demonstrates that a full day of demanding cognitive work makes people more impulsive by depleting activity in a specific lateral-prefrontal brain region.

    Targeting the lateral prefrontal cortex (LPFC) as a substrate for cognitive control, we prolonged fatigue induction to more than 6 h (a workday). Choice impulsivity in intertemporal choices increased in participants who performed hard executive tasks, but not in controls who did easy versions or enjoyed leisure; fMRI linked this to a specific decrease in activity of a left middle-frontal-gyrus LPFC region recruited by both executive and choice tasks.

Other work

Beyond these core themes, my work addresses adjacent questions in decision-making and neuroscience: how future rewards are discounted under uncertainty, and how neuromodulators such as noradrenaline shape motivation and flexibility — connecting computational modelling with lab, online and neuroimaging data.

Published

  • 2023
    Decision

    Discounting future reward in an uncertain world

    Story, G. W., Kurth-Nelson, Z., Moutoussis, M., Iigaya, K., Will, G.-J., Hauser, T. U., Blain, B., Vlaev, I., Dolan, R. J.

    Demonstrates that people discount future rewards more when those rewards are volatile, linking impatience to uncertainty via reduced hippocampal–prefrontal coupling.

    We propose that reward is discounted proportional to the rate of random change in its magnitude across time, termed volatility. Across three experiments (total N = 158) discounting increased with volatility, held over delays of up to 4 months, and fMRI showed a volatility-dependent decrease in hippocampal–prefrontal coupling during intertemporal choice.

  • 2018
    Psychopharmacology

    Dual contributions of noradrenaline to behavioural flexibility and motivation

    Jahn, C. I., Gilardeau, S., Varazzani, C., Blain, B., Sallet, J., Walton, M. E., Bouret, S.

    Shows, in monkeys, that noradrenaline separately controls behavioural flexibility and the mobilization of physical effort.

    Using a novel sequential cost/benefit decision task in rhesus monkeys, we manipulated noradrenaline with clonidine. It had two distinct effects: it decreased choice variability without affecting the cost/benefit trade-off, and reduced force production without modulating the willingness to work — supporting an overarching role for noradrenaline in facing challenging situations.

Intrinsic Reward Lab

There is currently no post-doc position open, but I am supporting applications — do get in touch if you are interested.

PhD students

IPIndia Pinhorn

India Pinhorn

PhD student at the Affective Brain Lab, UCL, supervised by Prof. Tali Sharot and co-supervised by Bastien Blain. She works on intrinsic rewards and how meaning influences hedonic pleasure and its cognitive mechanisms. She holds a BA in Economics from Trinity College, Oxford.

SMSharon Machado Sanchez

Sharon Machado Sanchez

MSc in Cognitive and Decision Sciences from UCL. Her research draws on cognitive neuroscience, machine learning and behavioural economics to study how affect and motivation shape learning, decision-making and cognitive control, at the intersection of AI, behaviour change and mental health.

Master’s students

GPGildas Prévost

Gildas Prévost

MSc student in Economics and Psychology at Paris 1 Panthéon-Sorbonne, Université Paris Cité and the Paris School of Economics. He studies the cognitive processes that make choices complex under risk and uncertainty.

NBNathalie Barrazza

Nathalie Barrazza

First-year MSc student in Cognitive Science (Cog-SUP) at Université Paris Cité and Sorbonne Université. She investigates how task difficulty and progress influence choices and the satisfaction derived from success and learning.

DLDamien Leprince-Chonik

Damien Leprince-Chonik

Graduate student in Economics and Psychology at the Paris School of Economics. His main research interests include the economics of media, conflicts and the environment.

Former postdoc

ZWZhihao Wang

Zhihao Wang · now Assistant Professor at Shenzhen University

Former postdoctoral researcher at the CNRS (Paris), supervised by Bastien Blain, working on mood computational models and how learning variables and social factors shape subjective well-being. PhD in Cognitive Neuroscience from the University of Groningen (2022).

Alumni — Master's students

2024 – 2025
  • Léa Andrieux — PhD student, Lattice lab, Paris
  • Seamus Tweedy — Medical Student
  • Tzu-Ying Chuang — Research Assistant
2023 – 2024
  • Maria Cristina Pitteri — PhD student, King's College London
  • Luca Cocco — PhD student, Berlin School of Economics
  • Arthur Bert — PhD student, HEC Paris
  • Alex Grogan — AI/ML Developer, Accenture
2020 – 2022
  • Eloisa Lugt — Behavioural Risk, Lloyds Banking Group (formerly UK Behavioural Insight Team)
  • Sankalp Garud — PhD student, University of Oxford
  • Sarah Bühler — PhD student, UCL
  • Taline Sanyour — Total Rewards Associate Consultant, Korn Ferry

Collaborators

TS

Tali Sharot

Director of the Affective Brain Lab and Professor of Cognitive Neuroscience at UCL and MIT. I did a postdoc with Tali and we continue to collaborate.

RR

Robb Rutledge

Assistant Professor of Psychology at Yale University and PI of the Rutledge Lab. I worked with Robb as a postdoc and we continue to collaborate.

Press & Media

Teaching

Since 2022
Paris 1 Panthéon-Sorbonne
  • Behavioural Data Science — advanced analyses and an introduction to AI (reinforcement learning, deep learning, neural networks), for Master's students
  • Statistics and Probability (600+ third-year Economics students)
  • Introduction to Cognitive Psychology (Master's students)
Since 2016
University College London
  • Computational Psychiatry (reinforcement learning models, economic decision models), MSc Cognitive and Decision Sciences
2012 – 2016
PhD teaching duties
  • 192+ hours of demonstratorship at Paris 1 Panthéon-Sorbonne (Linear Algebra, Microeconomics, Statistics), in French
  • Module leader of the Neuroeconomics class in the Eco & Psycho Master, in English

Consultancy

Over the past five years I have applied behavioural science and data science to improve organisations' performance. For example, I worked with a global firm to tackle fare evasion in public transportation, and wrote scientific reports on the architecture of decision-making and cognitive fatigue for advertising companies. I am currently advising the French Ministry of Culture on whether — and how — AI providers should pay rights-holders. Feel free to get in touch for details.

Contact

Email & social

Email: bastien.blain@univ-paris1.fr

X / Twitter: @Bastien__Blain

LinkedIn: bastien-blain

Affiliations

Sorbonne Economics Centre — Panthéon-Sorbonne University, Paris, France.

UCL Institute of Neurology, Queen Square, London, UK.